Week 2

Reading

• Creating Favorable Impressions
• Understanding the Consumer

Video

• Communication Appeals and Tactics
  
  
• Who Are Our Publics
  
  

Activity

• Search the Internet to find an online advertisement or promotion. (You may also use a paper ad, but you must be able to upload an image of it.) Consider which tactics are being used and the appeal to the customer.

Homework

• Discussion Questions (for each question):
  • Post response by Wednesday
  • Respond to at least two (2) other students by Sunday